TMM IRL: Toronto. The Art & Science of Persuasion: Turning Behavioural Science Into Real-World Results
The Marketing Meetup is a global community for marketers, and the marketing-curious. This is your space to keep up to date and meet like minds, in an environment that prioritises kindness and learning you can actually put into action.
We’re meeting back at the lovely EVNT by LAUFT for this one, where the vibes are chill and friendly, and you’ll be welcomed in with big smiles and cheerful chat 🙂
Come say hello, grab a snack, listen to a speaker or two to get the ideas flowing, and savour the time to have real conversations with real humans. No selling or networking bingo, just good people being good people.
This is the kind of night where you walk home at the end thinking, “I’m not the only one, after all.”
Let’s have a fab night with some fab people. You’re invited, of course.
Speakers: Ben Wise and Darren Chiu, Co-founders at Captivate
Topic: The Art & Science of Persuasion: Turning Behavioural Science Into Real-World Results
What if you could understand the hidden triggers that drive human decision-making? In this talk, we'll decode the science behind persuasion, revealing the subtle tactics that influence our choices. We scour the research on psychology, behavioral economics, and influence to bring you the most actionable way to increase your impact. Learn to apply these insights to achieve your goals, whether in marketing, sales, or everyday life.
What you'll walk away with:
A practical understanding of the psychological principles behind decision-making
Proven techniques grounded in behavioural science
Strategies for making your messages more compelling and memorable
Ethical approaches to persuasion that build trust and drive action
Your speakers!
Ben Wise and Darren Chiu are the co-founders of Captivate, providing tactical tools to help you increase your powers of persuasion. They are sought after speakers on the psychology of persuasion and have appeared at industry events, conferences and corporate training programs.
Beyond Captivate, Ben Wise is a 15 year advertising industry veteran who has held successive sales and leadership roles at Google, where he is currently the Head of Programmatic Media. Ben is active in his community where he serves on the Board of the Daily Bread Food Bank and advises multiple startups on sales and go to market strategy.
Darren is a Strategy Lead at Google, helping brands across all industries develop best in class marketing strategies. With over 12 years of industry experience, Darren’s passion for communication doesn’t stop at the world of business and sales. In his spare time, Darren moonlights as a comedic storyteller, stretching his creativity and perspectives beyond the boundaries of his professional life. As a recognition of his dedication and expertise, Darren was selected as an Emerging Leader in Advertising & Sales by The Peak in 2023.
Here’s how the evening unfolds:
6:30 pm Doors open: snacks, smiles, warm welcomes, and that lovely buzz of people arriving
7:00 pm A hello from us, then over to our speakers
7:45 pm Talks done, and plenty of time for open conversation, new connections, and zero pressure chatting
8:30pm Home time, with new connections, ideas in your head, and a smile on your face 🙂
A heartfelt thank you to our brilliant supporters. We literally couldn’t do this without them.
Our local host, EVNT by LAUFT, offers versatile event and coworking spaces available on-demand across LAUFT’s flexible workspace network. Book desks, offices, workrooms, or boardrooms, by the hour or day. Check out lauft.work for more 😊
Our photography partner, Lamor Photography, who deliver polished brand imagery you can repurpose across campaigns, presentations, and social platforms. Find out more at lamor.ca
This is a donation ticketed event. Ticket price is yours to choose, from $5 to $20 😊
We genuinely mean it when we say everyone is welcome here. So, if the minimum donation is a stretch right now, please just reach out to el@themarketingmeetup.com. We’ll always do our best to include you.
If you know a marketer who’d love this, please do pass it on. This community grows one person at a time, thanks to the wonderful members – like you – spreading the word.
Just one little ask: if you sign up and can’t make it, please let us know so we can offer your spot to someone else. We know that certain things crop up (we’re only human!), but after three unnotified no-shows we’ll need to prioritise other community members, out of fairness to everyone who puts time and heart into making these evenings happen. 🙂
See you there!