

The Exit Multiple Myth — Why Two Identical Companies Can Sell for Very Different Prices
What feels like a lifetime ago, you made a huge gamble. You bet on yourself. And it worked.
You know this business in ways no one else ever could. You understand the people, the numbers, the decisions that kept things moving when nothing was easy. You've earned the right to call yourself an expert.
But here's what most privately held business owners never get to see: what their business looks like from the other side of the table — through the eyes of a buyer.
Two companies. Similar size. Similar revenue. One sells at a premium. One doesn't sell at all. The difference almost never comes down to the market or the timing. It comes down to what a buyer finds when they look under the hood — gaps the owner stopped noticing because they've been too close to the business for too long.
Those gaps don't just affect what your company sells for. They affect whether it sells at all. And they shape your options, whether you're thinking about a transition in two years, ten, or haven't decided yet.
Nearly 50% of business exits happen unexpectedly (due to Death, Disability, Divorce, Disagreement, and Distress). Our goal is to make sure you're ready, with the right people and systems in place, whether a transition is on your timeline or not.
This breakfast session is educational and is what your advisor wishes you had seen years before you needed it. No pitches, no pressure. Just the tools, insights, and honest conversation you need to understand where your business stands today and what it would take to maximize its value.
Speakers:
Franck Saragossi
Founder & CEO, Build2Transfer | Certified EOS Implementer® · CEPA®
Build2Transfer is a business advisory firm helping privately held business owners build high-performance, transferable companies. He is a Certified EOS Implementer® and Certified Exit Planning Advisor (CEPA®) with over 30 years of experience building teams and executing strategy for global brands including Cartier, Tiffany & Co., and Pandora Mexico. Franck works closely with owners to close the gaps in people, cash flow, execution, and strategy—the four areas that determine what a business is truly worth at transfer—with the goal of giving them options to scale, build something that runs without them, or transfer on their terms
Ron Krudo:
Founder & Managing Partner, Right Street Advisors | M&A Advisory · $10M–$100M Transactions
Right Street Advisors is a boutique investment banking firm advising lower middle market manufacturing, industrial, and business services companies on mergers & acquisitions, capital sourcing, and strategic growth. He has extensive experience working on transactions from $10M - $100M in enterprise value through strategic buy-side or sell-side engagements. With over a decade of experience in consulting, management, and transaction advisory, Ron works closely with business owners to maximize value, execute successful exits, and build long-term legacy through thoughtful deal execution.
For Whom?
Founders, CEOs, and owners of privately held businesses thinking about what comes next.
Hosted by
Build2Transfer · Co-hosted with Right Street Advisors
Location
2151 W Hillsboro Blvd, Suite 206 · Deerfield Beach, FL 33442