How I Grew My Business With No Paid Marketing
As Latinas, we have had to be resourceful to get this far.
That same resourcefulness is the most underrated asset in entrepreneurship, and you have probably already noticed it working.
This workshop is about how I have grown my business with no paid marketing. No ad budget, no chasing whatever the algorithm wanted that month. What I used instead was relationships, a real community, and a way of selling that does not leave anyone feeling like just another prospect or number.
What we will cover
Relationship marketing. As cliché as it sounds, your network is your net worth, and you are probably sitting on more than you think. We will go through the kinds of partnerships you can actually build, how to find them, and the order to ask in.
A real community, not a following. If Instagram disappeared tomorrow, would you still have a way to reach the people who buy from you? Hot take or not, most people with thousands of followers have no idea how to turn them into revenue. We will go over what usually goes wrong when you try to build a loyal community.
Trust-based selling. Sales is a relationship, not a transaction. Contrary to what the big brands model for us, you cannot throw money at ads to buy trust you have not earned yet. We will get into how you actually earn it.
You will leave with one thing to change about how you are getting clients, and a roadmap template to put it all together.
This is for business owners who are tired of hearing about Instagram algorithms and want to build something that feels like a community instead of a broadcast nobody is listening to.
About your host
Ashley K. Stoyanov Ojeda is the author of Jefa in Training, the first entrepreneurship guide in Spanglish, and the founder of The Jefa in Training Circle. She is a longtime business strategist who has worked with hundreds of Latina-owned businesses and taught strategy to leaders inside Fortune 500 companies.
This event is brought to you by The Jefa in Training Circle, the membership comunidad for Latinas in their building era.
Applications close November 15 and do not reopen until January 15. Through October 31 you can join Conectar for $245 and get eight months instead of six. Learn more and apply at jefaintrainingcircle.podia.com.