Social Media + Partnerships: The Growth Engine Behind a Cult-Loved Brand

​What actually drives growth today isn’t just posting consistently; it’s building a system where content, creators, and partnerships work together to compound over time.

​In this session, Electric Picks founder MJ Carlson breaks down how she’s scaled a community-driven brand worn by celebrities and stylists by turning social media into a true growth engine. From founder-led content to influencer seeding to affiliate ecosystems, MJ will walk through the exact strategies she’s used to drive awareness, trust, and consistent revenue, without relying on overly complicated playbooks.

​This workshop will go deep on influencer partnerships, from organic gifting and outreach to contracted deals and affiliate platforms like ShopMy and LTK, giving you a clear understanding of what works, what converts, and how to build a repeatable system. She’ll also share how to approach brand partnerships in a way that feels aligned, drives real exposure, and creates long-term value.

​In this workshop + AMA session, you’ll learn:

• ​How to show up in founder-led content in a way that actually builds trust and drives conversion

• ​The difference between organic seeding, paid partnerships, and affiliate—and when to use each

• ​How to structure influencer outreach and build relationships that compound over time

• ​How to leverage platforms like ShopMy and LTK to turn creators into a scalable sales channel

• ​What makes a strong brand partnership, and how to approach, structure, and maximize them

​Whether you’re just starting to invest in partnerships or looking to refine your current strategy, you’ll leave with a clear, actionable framework to turn social and relationships into one of your most powerful growth levers.

​ABOUT MJ CARLSON
Electric Picks founder MJ Carlson believes that jewelry holds our stories. They’re meant to be loved and worn through every chapter of our lives. Inspired by a lifelong love of collecting charms and vintage keepsakes, she set out to create high-quality, accessible pieces that feel personal and effortless. Jewelry shouldn’t be locked away in a box; it should be enjoyed by everyone.

​MJ started Electric Picks from her dining table in 2011, and what began as a small passion project has grown into a cult-loved, community-driven brand worn by celebrities and stylists. Today, she balances building the business with raising three young boys.