Gen Z shoppers. How to attract them?

​Gen Z is already reshaping the rules of the game in MENA 🚀

​Today, they represent 30% of the Middle East population — and their expectations from brands, retail, and shopper experience are fundamentally different.

​Different channels. Different triggers. Different definition of value.

​Which means one thing:

​👉 What worked before in shopper marketing and category management is no longer enough.

​At SEE Community, we believe this is the moment to rethink and reinvent how we approach Gen Z shoppers — not theoretically, but through real data and practical discussion.

​📅 April 4

​🕚 Time: 11:00

​📍 Face-to-face session

​Conditions: ‼️Min. spend - 100 aed from Each person (please plan your breakfast in this nice place 😅

​Together with Marina Erskova, we will deep dive into a Nielsen review focused on Gen Z shoppers, exploring:

​• How their behavior is reshaping channels

​• What drives their choices in-store and online

​• What it means for category growth and execution

​This session is designed for those who are shaping shopper experience across FMCG and retail — and want to stay relevant in a rapidly changing landscape.

​💬 As always, we keep it practical, open, and experience-driven.

​What is the biggest shift you already see in Gen Z behavior in your categories?