The RIGHT Questions: Market Research That Builds and Sells Your Course

​Most market research asks people how they buy. That's fine and dandy for a sales page. It's useless when you sit down to design the course and realize you still don't know what to teach or where people are going to add your course to the digital shelf to collect dust.

​Treat those same potential buyers as learners and you get to double dip. What they've already tried and where it fell apart gives you the structure. The way they describe the problem gives you the copy. One set of questions does two jobs.

​In this session we'll pull apart marketing-style questions and rewrite them live into learner-focused ones, and I'll show you what to listen for when you get answers.
Bring a course idea, or a course you already have that isn't landing. You'll leave with a short set of questions you can send this week.