

GreenSHOUTING: Breaking the Silence on Sustainability - A free webinar with Creatives for Climate & B Lab
Creatives for Climate and B Lab are excited to invite you to a free webinar on GreenSHOUTING: Breaking the Silence on Sustainability
After years of exposing greenwashing, a new and quieter threat has emerged, one that doesn’t shout, but slowly drains momentum: greenhushing.
To meet this moment and host an honest, open and bold conversation about what it means to continue to drive forward change, B Lab and Creatives for Climate are joining forces to invite you into this urgent conversation, with a launch shaped alongside our design partners and Ethical Agency Alliance members, Nice & Serious, as part of this collaboration.
This free webinar will bring together leading voices from across forward-thinking brands and civil society organizations to offer insights and a pathway forward on what it means to continue to speak up on sustainability, responsibly and collectively, when it matters most.
Why now?
Research shows that across sectors, organisations are still acting, investing, and innovating on sustainability, yet more and more are choosing silence, paralysed by fear of backlash, legal scrutiny, or saying the wrong thing at the wrong moment.
In today’s fractured information landscape, silence isn’t neutral. When responsible voices step back, misinformation steps forward. This is the moment to rethink silence and rebuild confidence in responsible visibility.
This is the moment to rethink silence and rebuild confidence in responsible visibility.
What you’ll gain:
Clarity on why silence is becoming a strategic risk
Confidence to communicate progress accurately and responsibly
Practical principles for staying visible without overclaiming
Insights from leading brands navigating scrutiny and misinformation
A shared language and direction for staying visible together
If you're a brand, creator, and communicator who wants to speak up with courage and clarity this space is designed to move you forward with confidence.
Event Details
📅 Date: 8th April 2026
📍 Location: Zoom Online Webinar
⏳ 90‑Minute Webinar
🕟 Time: 5pm GMT+2
🎟️ Sign-up on Luma + register on Zoom
After signing up on Luma, you’ll receive a Zoom link where you can complete a quick registration (it takes about 30 seconds to complete). You’ll need to Zoom registration step to access the webinar.
Once registered, Zoom will email you your personal link to join.
This event is part of the PENCE project that has received funding from the Citizens, Equality, Rights and Values Programme under grant agreement No. 101147563.