Cover Image for Earning links: How to create content the press wants to cover

Earning links: How to create content the press wants to cover

Hosted by David & Tyler Hakes
 
 
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​If you want to hit the top of the Google search results for your industry’s most competitive terms, you're going to need quality backlinks – and lots of them. 

​But earning links is HARD.

​And creating content that earns hundreds of links from relevant and authoritative sites? How on earth do people do that!?

​Enter Amanda Milligan, Head of Marketing at Stacker Studio, who's crafted content that’s earned thousands of links in her time.

​And luckily for us, she’s agreed to share everything she knows about creating content the press wants to cover in this Live Q&A.

​Here's what she's going to cover

  • ​How earning links can impact organic growth

  • ​The difference between building links and earning them

  • ​What most people get wrong when they start trying to earn links

  • ​What the most successful link earning campaigns all have in common

  • ​How to make sure the content you create is actually "linkworthy"

​About Amanda

​Amanda Milligan is the Head of Marketing at Stacker Studio, a data journalism newswire that partners with brands to create and distribute content to their high-authority publisher network, building brand awareness and earning links for their brand partners. 

​With a degree in journalism and a decade in content marketing, she’s spent her career helping brands harness the intersection of content and SEO. 

​Her expertise has been published in Entrepreneur, Forbes, TechCrunch, Search Engine Land, Moz, The Next Web, and more, and she’s spoken at industry-leading events, including SMX, MozCon, BrightonSEO, SearchLove, and Pubcon.