Cover Image for From Concept to Shelf: Dinner for Launch & Label Owners in CPG/FMCG
Cover Image for From Concept to Shelf: Dinner for Launch & Label Owners in CPG/FMCG

From Concept to Shelf: Dinner for Launch & Label Owners in CPG/FMCG

Hosted by Schlafender Hase
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About Event

​Private, invitation‑only dinner for marketing, product, packaging, regulatory and approval leaders preparing products for launch.


On September 16, during CEW Beauty Expo week, a small group of professionals from beauty and personal care, consumer health, food & beverage, and retail will meet in New York’s West Village for a private roundtable dinner.

​The focus: the real‑world challenges of getting products launch‑ready and to market accurately, including:

  • ​Managing multiple launches, innovations and product refreshes

  • ​Coordinating packaging, claims, labels and approvals across teams

  • ​Handling tight timelines while keeping content accurate

  • ​Avoiding repeated correction rounds, bottlenecks and last‑minute changes

  • ​Reducing the risk of errors that create in‑market issues or recalls triggered by regulators, retailers, and advertisers

​This is a relaxed, peer‑led evening rather than another expo reception or a product demo. Guests will compare practical approaches, share what’s working and discuss where manual work can be reduced without losing control or confidence.

​We’ll explore questions like:

  • ​How do different teams keep launches moving when many stakeholders touch the same pack content?

  • ​Where do packaging and label approvals slow down most often?

  • ​What has helped reduce rework and avoid “approved, printed… recalled” moments?

​Who the event is for

​This dinner is designed for leaders and senior practitioners at medium to large companies, such as:

  • ​Marketing and Brand Directors

  • ​Product Innovation NPD leaders

  • ​Packaging and Content Operations managers

  • ​Regulatory Affairs and Compliance leaders

  • ​Quality Assurance / Quality Control leaders

  • ​Regional marketing and launch managers

  • ​Private‑label / own‑brand owners at retailers

​If a significant part of your job is making sure products, packs and claims are ready for launch — and consistent across markets — this evening is for you.

​Date, time, location

  • ​New York — September 16, 2026

  • ​Time: 6:00–9:00 PM

  • ​Location: Private venue near the West Village

​What guests can expect

  • ​Small group (around 15–20 guests)

  • ​Informal networking over food and drinks (hosted by Schlafender Hase)

  • ​Facilitated, peer‑led discussion

  • ​Time for one‑to‑one conversations

  • ​A brief introduction to how Schlafender Hase approaches packaging and label accuracy, without slides or a formal product presentation

​Host

​Hosted by Dagmar Moreside, who leads FMCG/CPG at Schlafender Hase and works with brands across beauty and personal care, consumer health, food & beverage and retail on getting packaging and content launch‑ready.

​Capacity & registration

​Participation is by invitation only and capacity is limited to maintain an intimate, focused conversation.

Location
West Village
New York, NY, USA