Cover Image for From Concept to Shelf: Dinner for Launch & Label Owners in CPG/FMCG
Cover Image for From Concept to Shelf: Dinner for Launch & Label Owners in CPG/FMCG

From Concept to Shelf: Dinner for Launch & Label Owners in CPG/FMCG

Hosted by Schlafender Hase
Registration
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About Event

Private, invitation‑only dinner for marketing, product, packaging, regulatory and approval leaders preparing products for launch.


On September 16, during CEW Beauty Expo week, a small group of professionals from beauty and personal care, consumer health, food & beverage, and retail will meet in New York’s West Village for a private roundtable dinner.

The focus: the real‑world challenges of getting products launch‑ready and to market accurately, including:

  • Managing multiple launches, innovations and product refreshes

  • Coordinating packaging, claims, labels and approvals across teams

  • Handling tight timelines while keeping content accurate

  • Avoiding repeated correction rounds, bottlenecks and last‑minute changes

  • Reducing the risk of errors that create in‑market issues or recalls triggered by regulators, retailers, and advertisers

This is a relaxed, peer‑led evening rather than another expo reception or a product demo. Guests will compare practical approaches, share what’s working and discuss where manual work can be reduced without losing control or confidence.

We’ll explore questions like:

  • How do different teams keep launches moving when many stakeholders touch the same pack content?

  • Where do packaging and label approvals slow down most often?

  • What has helped reduce rework and avoid “approved, printed… recalled” moments?

Who the event is for

This dinner is designed for leaders and senior practitioners at medium to large companies, such as:

  • Marketing and Brand Directors

  • Product Innovation NPD leaders

  • Packaging and Content Operations managers

  • Regulatory Affairs and Compliance leaders

  • Quality Assurance / Quality Control leaders

  • Regional marketing and launch managers

  • Private‑label / own‑brand owners at retailers

If a significant part of your job is making sure products, packs and claims are ready for launch — and consistent across markets — this evening is for you.

Date, time, location

  • New York — September 16, 2026

  • Time: 6:00–9:00 PM

  • Location: Private venue near the West Village

What guests can expect

  • Small group (around 15–20 guests)

  • Informal networking over food and drinks (hosted by Schlafender Hase)

  • Facilitated, peer‑led discussion

  • Time for one‑to‑one conversations

  • A brief introduction to how Schlafender Hase approaches packaging and label accuracy, without slides or a formal product presentation

Host

Hosted by Dagmar Moreside, who leads FMCG/CPG at Schlafender Hase and works with brands across beauty and personal care, consumer health, food & beverage and retail on getting packaging and content launch‑ready.

Capacity & registration

Participation is by invitation only and capacity is limited to maintain an intimate, focused conversation.

Location
West Village
New York, NY, USA