

Workshop: Instagram Ads for Female Founders
Become a FoundHers member here.
Running a business shouldn’t feel like a solo marathon. As part of your FoundHers Network membership, you gain exclusive access to our monthly Masterclass series. We bring in industry-leading experts to dive deep into the topics that matter most to you, from mastering your financial growth and digital presence to high-performance mindset and sustainable leadership.
Our goal is simple: to give you the tools, frameworks, and community support to make running your business easier, more effective, and more joyful.
Instagram Ads: Turn Your Content Into Clients
Instagram is still one of the most powerful platforms for small female-run businesses in 2026, but simply posting more is no longer enough. Most founders are already showing up on Instagram, yet many are not turning their visibility into real clients, sales, or opportunities.
In this practical webinar, you will learn how to use Instagram and Meta ads in a simple, strategic, and budget-friendly way. You do not need a big marketing budget to get results. You need the right message, the right audience, and the right creative approach.
We will explore why organic reach is often limited for small accounts, how paid ads can help you reach the right people, and why one focused ad to the right 500 potential clients can be more valuable than reaching 50,000 strangers. You will learn the difference between boosting a post and running a targeted ad, and how to avoid the most common mistake solopreneurs make: trying to speak to everyone.
The session will guide you through how to define your ideal client, write a simple client profile, and understand the difference between marketing a product-based business and a service-based business. You will also learn what type of creative content actually works, from simple text-overlay images and short Reels to carousel posts, and why authentic phone content often outperforms polished graphics.
We will also cover the basics of setting up ads in Meta Ads Manager, including how to choose the right campaign objective, build a targeted local audience, set a daily budget that feels manageable, and understand your results after the first 7 days.
You will walk away with a clear strategy, a creative formula, and three practical actions you can take immediately: define your client segment, create three simple ad creatives on your phone, and test a small-budget campaign for 7 days.
This webinar is perfect for female founders, solopreneurs, service providers, creatives, consultants, and product-based businesses who want to stop guessing on Instagram and start using it more strategically to attract clients.
You will learn how to:
Define your ideal client before spending money on ads
Understand the difference between boosting and targeted advertising
Create simple, effective ad content without a designer
Use hooks that speak directly to your audience’s real struggles
Set up a small-budget Instagram ad test
Read your results and know what to adjust after one week
This session is a taste of what you can expect in the membership, where we bridge the gap between having a great idea and building a thriving, scalable business.