Startup Growth Sprint: How to grow your pipeline through founder-led sales and marketing
You’ve won your first customers. Now you need a way to find the next ones.
Join Alex Stanley-Bell and Kerstin Reichert for a practical half-day workshop on building your pipeline while you’re still leading sales and marketing yourself. You’ll work on your own business, decide where to focus your limited time and budget, and leave with a prioritised 30-day plan.
To keep the workshop practical and hands-on, with time to work through your own challenges, places are strictly limited to 10 founders.
Marketing: Get more leads without wasting budget
You know you need to get more leads, but it’s hard to decide what to do first. Kerstin will help you build a simple marketing roadmap based on what you know about your customers today.
We’ll cover:
How to set your marketing strategy with the insight you have now
Where to spend your marketing budget, and what can wait
How to choose the right channels without spreading yourself too thin
What to prioritise over the next 30 days
Sales: Turn conversations into customers
Alex will help you build a sales process you can use yourself, from reaching prospects beyond your network to understanding what they need before you pitch.
We’ll cover:
How to fill the top of your funnel and book meetings with the right B2B prospects
What to do at each stage of your sales process, from first interest to close
How to run discovery calls that uncover real problems, distinguish a need from a nice-to-have, and move the right deals forward
Meet your hosts
Alex Stanley-Bell is the founder of Founder 2 Closer. He has spent more than a decade in tech sales, including earning top-performer recognition at Elastic. Today, he helps early-stage B2B founders build repeatable sales systems and get better at selling their own product before taking the risk of hiring a sales team.
Alex on LinkedIn · Founder 2 Closer
Kerstin Reichert is a senior marketing consultant and growth strategist with more than 15 years’ experience, including senior marketing roles at Tide and SeedLegals. She helps founders bring clarity and structure to their marketing, turning big ambitions and limited resources into clear priorities and practical plans for customer growth.
Kerstin on LinkedIn · Kerstin’s website
Who’s it for?
B2B founders with early revenue who are still leading marketing and sales themselves, particularly those looking to scale towards £1m ARR.
Come with your questions, your current challenges and something to take notes on. You’ll leave knowing what to focus on next.
Keep in touch
Follow our events calendar for more
https://luma.com/startup-growth-club