Future Film: Perry Morton on Becoming a Gen AI Executive Producer

​One of our own just landed a major leadership role at the world’s largest advertising company.

​Longtime Future Film member Perry Morton is now Executive Producer at OCX, Omnicom’s in-house production studio, leading generative AI, VFX and finishing for agencies like TBWA, McCann and BBDO.

​A Rhode Island School of Design grad, Perry started out as an editor and animator, then ran production operations for R/GA’s content studios. Over the past two years, while running his own company, he built an AI content pipeline for Cadillac F1 and led post and finishing on the Michelob ULTRA spot that aired right after the Knicks won the championship.

​On Tuesday, Perry joins us live to share what it means to step into a role this new: what a gen AI executive producer is responsible for, and how generative AI fits into a commercial alongside VFX and finishing. Bring your questions.

​Then the conversation gets bigger, and we open the floor. New roles are taking shape, clients are asking for things they’ve never asked for before, and the tools keep changing how the work gets made. What are you seeing? What’s working for you? What are you chasing next? Bring it all.

​Come celebrate Perry’s big move, get the inside story on how he got the job, and learn how to map your own craft to the newest roles in the business.