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[Ticket draw] Unbuilt x IPC: When building is much faster, is Product Discovery still important?
This September's Unbuilt session is a special one. Instead of a stand alone session, it'll be part of the Indonesia Product Conference 2026. But it'll still be the same honest conversations about the messy work that happens before anything gets built: the questions, the trade-offs, the uncertainty, the surprises. No decks. No scripts. Just real stories and shared learning.
One thing to know before you register: because this session sits inside a paid conference, you need an IPC ticket to attend. Registering here does not get you in. It enters you into a ticket draw. We understand Unbuilt has been free to attend in the past, so we are giving away 5 free regular tickets, and a special deal for the rest.
This September's topic: When building is much faster, is Product Discovery still important?
AI has made engineering much faster. When you can build and test ideas almost instantly, does up-front discovery still serve a purpose, or should we just ship and learn in production?
💬 A roundtable discussion, moderated by Merwyn
For the full IPC programme, check it out here: s.id/PTRIPC2026
So here's how the ticket draw works:
Register and answer the questions on this page by 12 September 2026. Blank or irrelevant entries are disqualified from the draw.
On 13 September, I'll draw 5 names at random from valid entries, and each would get 1 regular ticket to IPC.
Everyone else gets an email with a special deal to purchase their IPC ticket.
Note: This session will be conducted in a mix of Bahasa Indonesia and English.