

How to get your nonfiction book published
An insiders guide to getting published, and get paid, for your writing!
Leila Sales is the author of eight critically acclaimed novels for children and young adults, including This Song Will Save Your Life and Once Was a Time. Her books have been optioned for stage and screen, selected for many state award lists, translated into a dozen languages, and received numerous starred reviews.
Based on her eleven years as a full-time employee at Penguin Random House, as well as her experiences being published by Abrams, Chronicle, Macmillan, Simon & Schuster, and the University of Chicago Press.
Leila will walk us through exactly:
What makes a strong nonfiction book concept in today’s market
How to shape a compelling book proposal
How to pitch a nonfiction book to agents and what agents are actually looking for
What a nonfiction agent does beyond selling your book, and how to evaluate whether an agent is the right fit
How advances are structured and how nonfiction deals are negotiated
What to expect from the editorial process
How publishers decide positioning, pricing, print runs, and bookstore placement
What marketing and publicity realistically look like for nonfiction authors
How subsidiary rights, foreign rights, audio, and film options factor into your long-term strategy
and much more....!
Leila has edited award-winning and bestselling fiction and nonfiction books for readers of all ages.
Her authors have included:
Award-winning actors Viola Davis and Bob Balaban;
New York Times bestselling authors Gayle Forman, Max Brallier, and Ame Dyckman;
National Book Award Finalist Elizabeth Partridge;
MacArthur Fellow Xu Bing;
and many more....
🎟️ What's Included with your ticket?
✅ A 60-minute presentation from Leila Sales focused specifically on nonfiction publishing, pitching, proposals, agents, advances, and what actually happens after you sign a deal.
✅ An extended open Q&A where you can ask about your specific book idea, proposal draft, platform strategy, or agent outreach plan.
✅ A small-group of 12 other writers based here in Austin.
✅ Fresh coffee, tea, and morning snacks.