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​Before Your Raise: Build the GTM evidence investors fund
​Investors don't fund ideas. They fund evidence. Do people actually want what you're building? Will they pay for it? Can you reach them again and again, at a cost that holds? And when an investor asks "prove it," what will you show them? Join us for a hands-on workshop with Vishrutha and Aastha, co-founders of Hot Takes, as we unpack how to build the demand and go-to-market evidence investors fund, and how to present it in your raise.
​We'll explore:
​Proving demand: what to validate and how to test it cheaply
​The GTM ladder: moving from signal, to test, to a confirmed channel
​Writing every experiment down before it runs, so weak results can't be explained away
​B2B vs D2C go-to-market motions, and the realities of selling in India
​The questions investors ask, and the evidence that answers each one in your deck
​A live raise-readiness clinic, where founders share their idea and leave with their next test
​ABOUT VISHRUTHA & AASTHA Vishrutha and Aastha are trained market researchers who are the co-founders of Hot Takes, an AI-powered, gamified consumer intelligence platform making research faster, more accessible and affordable, with reliable consumer data businesses can act on.
​Vishrutha is an award-winning marketer with experience across Indian, US and Australian markets, having worked across B2B and B2C businesses. Her expertise spans consumer-insight-led brand strategy, building marketing functions from scratch and leading go-to-market initiatives.
​Aastha is a marketing leader and entrepreneur who has already had a successful exit with a startup in the F&B sector. She brings deep experience in building and growing consumer brands from the ground up across categories in the Indian market.
​At Hot Takes, they work with businesses ranging from early-stage startups to established enterprises. Across industries, they partner with zero-to-one founders to help them access reliable consumer insights, pressure-test assumptions and build the data-backed evidence they need to foolproof their strategies, raise capital and scale.
​📅 11th November, Wednesday ⏰ 6:00–8:00 PM IST 🎙️ Vishrutha A. & Aastha Desai
​LinkedIn: Vishrutha: vishruthaamudan Aastha: aastha-desai-ht
​Come with your idea and what you've tried so far.