The Business of Sport: AFL with Walter Lee (Chief Strategy Officer)

​Join us for an eye-opening evening with Walter Lee, Chief Strategy Officer at the AFL, as he pulls back the curtain on how Australia’s largest sporting code really works.

Walter has steered landmark initiatives - from negotiating billion-dollar media rights and collective bargaining agreements to launching two expansion clubs and the AFL Women’s competition. Today, he leads the team that sets the AFL’s long-term strategic priorities and turns mountains of data into game-changing insights.

​Whether you’re a sports-mad fan, a data devotee, or simply curious about the commercial engine that keeps the footy rolling, this session delivers rare insider knowledge on strategy, technology, and innovation in elite sport. Expect candid stories, practical lessons, and forward-looking perspectives - followed by an interactive Q&A and relaxed networking over light refreshments.

​Spaces are limited, so secure your spot and discover what makes the AFL tick behind the scenes.