The Big Climate Narrative Debate - With TED Countdown and the Sustainable Entertainment Alliance
Everyone says climate needs a new narrative. But narrative has two meanings:
Do we mean sharper messaging, or deeper storytelling?
This live debate pits communications against culture: mandate, trust and persuasion versus character, desire and imagination. The aim is not to crown a winner, but to decide what each can do, where each fails, and how leaders can invest in both without confusing them.
Speakers:
Solitaire Townsend, Chief Solutionist & Co-Founder, Futerra
Rachael Orr, CEO, Climate Outreach
Lucy Stone, Founder Director, Climate Spring Correspondent
Justin Worland, Senior correspondent at TIME, founder at TIME Future Proof
Sonali Bhattacharyya, Award Winning Playwright & Screenwriter
Brought to you by Futerra, TED Countdown and the Sustainable Entertainment Alliance