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Private Event

The Executive Wellness Lounge

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About Event

​Willpower presents: The Executive Wellness Lounge at Remedy Place

​November 18, New York City

​Who’s coming

​This is for senior leaders at brands doing around $200M+ in revenue. Space is limited and we approve every attendee.

​Featured Leaders:

  • ​SVP, CX at AG1

  • ​SVP Marketing, Auberge

  • ​Director of Brand, Create

  • ​Director of Partnerships, Create

  • ​CMO, Team USA SailGP

  • ​SVP Digital Marketing, REM Beauty

  • ​Global Brand Director, EDITION/Marriott

  • ​Co-founder and CMO, Pets Table/HelloFresh

  • ​SVP Marketing, TAO Group Hospitality

  • ​VP, Chief of Staff, TAO Group Hospitality

  • ​SVP, Glow Recipe

  • ​President, Thesis

  • ​CEO, Aescape

  • ​SVP, Commercial, Aescape

  • ​Head of Brand, Orion Sleep

​The evening

​Food and drinks. Chef-prepared Seatopia & caviar bumps, WaterOuai! canned waters, and Create sampling.

​Breathwork. A short, guided executive session to start the night.

​Opening conversation on AI. The CEO of Aescape, the SVP of Glow Recipe and L’Oréal talk about how AI is changing the decisions they make as marketing leaders.

​Peer pods. You’ll join a small group with a pod leader and talk through the challenges each of you brought.

​Remedy Place time. Each pod gets its own time slot to try red light therapy, the cold plunge, the sauna an Aescape massage, etc. It’s completely optional, so do as much or as little as you want!

​Open time. Hang out, keep talking, or go back to whatever you liked best.

​AIIR assembled gifts on the way out.

​Title sponsor

​Optimizely is the AI platform for marketing, built to create and optimize every digital experience. Its agentic CMS, experimentation and AI agent tools let teams test, personalize and prove impact without slowing down. More than 10,000 brands use it, including Nike, Zoom, Salesforce and Visa.

​Partners

​Retention.com is the identity data company behind modern marketing and AI. With one site tag, it matches anonymous website visitors to real people and enriches those profiles. It covers more than 250M US identities and 600+ attributes. About 5,500 customers use it, including Revolve, Spanx and Ramp, and it connects to tools like Klaviyo, Segment and Snowflake.

​Hotspex Media is ranked the #1 media buying and planning agency on Clutch. It plans, buys and measures every campaign in house with no outsourcing. Its award winning Reticle™ emotional targeting places ads next to content that fits the right mood across YouTube, CTV, online video and display. It’s a Google Premier, Meta and Amazon Ads partner, and its clients include Home Depot, RBC and Hisense.

​PostPilot is the direct mail platform for Shopify and ecommerce brands. It runs postcards and handwritten cards for acquisition and retention, with real time analytics, and strategy, creative and management are included. It integrates natively with Shopify and Klaviyo, is Klaviyo’s only Premier direct mail partner, and its clients include Dr. Squatch, KURU Footwear and Caden Lane.

​Aescape makes an AI powered robotic massage. The robot maps each guest’s body and gives a personalized full body massage. It’s rolling out across Equinox, Massage Envy and other US wellness partners, and you can try it during your Remedy Place time on Nov 18.

​Create makes creatine easy and enjoyable for everyone, whether you’re male or female, an athlete or not, young or old. It started with the industry’s first creatine monohydrate gummy. Dan and Sienna McCormick founded the company in 2022 with the goal of making the world 10% stronger.

​Thank you to our partners for bringing the Willpower community together.


​Missed the Wellness Lounge in NYC this past August? It was epic.

​Willpower Wellness Lounge 2026 Recap


​More of What We Do

​Catalyst Series: Capitalizing on the Future of Wellness


​About Willpower

​Willpower is a community platform for category defining consumer brands. Through curated events and strategic connections, we bring together founders, service providers, and industry leaders to spark real relationships, fresh ideas, and unexpected opportunities. We believe you can create your own WILLPOWER through community.

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Willpower is growth through community.