The Simulated World - AI Product Summit
WHAT IS THE SIMULATED WORLD?
A one-day, invitation-only gathering for the people shaping how simulation tech is actually used.
Join us for a deep dive into the future of simulation in a cozy, living-room-meets-salon vibe. Think sofas, rugs, cushions, and plenty of curiosity as big ideas get shared from world-class experts.
From how humans really behave to how autonomous agents will shape digital worlds. Across behavioral science, policy, AI, design, and forecasting, we’ll explore how teams can use simulation to predict outcomes, reduce risk, and build better products before they exist.
WHO IS YOUR HOST?
Blok replaces guesswork in product decisions with simulation. We model real customer behavior using AI agents that interact with products end-to-end, exposing friction, hesitation, and failure modes in minutes.
Featured in Techcrunch, Blok is backed by top product leaders, and is made up of a team of experienced engineers, operators and researchers from top AI labs, with extensive experience in behavior prediction.
WHO SHOULD ATTEND?
This event is for the people shaping the next generation of intelligent systems. A cross-disciplinary crowd of 150+ product leaders, founders, and researchers exploring how simulation and behavioral modeling are reshaping how we design and ship products.
Attendees include researchers from leading AI labs, product leaders from companies like Airbnb, Discord, and Uber, and startup builders bringing this frontier technology into the real world.
Note: Attendance is curated to ensure depth, quality, and connection across disciplines.
THE RUN DOWN
3pm - Arrival & networking
3:30pm - Welcome & Intro to Blok
4:00pm - The mind and the machine: Building AI that thinks like us
What does the future of Agentic AI look like through the lens of Cognitive Science? A conversation about where we are, where we're headed, and what's still missing.
4:50pm - Counterfactual Worlds: "What if?" is a discipline
Hear how institutions like central banks and national-security teams use simulations to rehearse futures - and how product teams can apply the same rigor to strategy and operations.
5:30pm - Refreshments & Networking
5:55pm - A Keynote from Blok
6:10pm - Agents Everywhere: AI Agents are shifting from task-doers to semi-autonomous decision-makers
We explore the emerging agent stack, failure modes, safety, and why agents need goals, constraints, and personality - not just capabilities.
7:00pm - World building for the real world: every product is a world with rules and incentives
Designers, game creators, and immersive-experience builders discuss how simulated worlds reveal hidden friction, guide exploration, and shape user experience.
7:50pm - Closing remarks
8pm - Networking, drinks and canapés
GET READY TO RUN YOUR OWN SIMULATIONS!
Got issues with sign ups, launching a big new feature or want to test messaging on your website, get a quick content, UX, UI, Audit on your website - have your website or product URL handy so you can test it live on the Blok platform!
Date: January 23, 2025
Location: San Francisco
Hosted by: Blok - building behavioral simulations that help product teams understand and design for the end-user.
Talk to the Blok team
Find out more about the Blok platform - see how we can help throughout the product development lifecycle from mock ups, prototypes, your staging environment, through to live platforms and websites. Some of the Blok team will be around on the day to answer all your questions, including; Tom Charman, Olivia Higgs, Jesse Tabak and Arianna Mauri.
CAN’T MAKE THE SUMMIT?
You can subscribe to our event calendar here to stay up-to-date with future events. We’ve hosted UV poker nights, dinners bringing product builders and leaders together, game nights, panels, speaker events and we have a whole lot more in store for 2026!