Driving Successful Go-to-Market Campaigns

​🎯Session Overview

​A great product deserves a great launch. This session is a fast-paced guide to planning and executing a successful Go-to-Market (GTM) strategy for new products or features. We will cover the essential checklist for coordinating your teams, crafting a powerful message, and making a splash in both local and international markets. This is for any product or marketing leader who wants to turn their next release into a major success.

​✍🏽 What you will learn

​By the end of this session, you will be able to:

• ​Understand the core components of a Go-to-Market (GTM) plan, from setting goals to defining your target audience.

• ​Learn how to develop strong product positioning and messaging that connects with customers across different markets.

• ​Identify the key roles and responsibilities required for a smooth launch and create a cross-functional launch-day checklist.

• ​Discover how to set clear Key Performance Indicators (KPIs) to measure the success of your launch.

​🧑🏽‍🏫Meet your Facilitator

​Binjo Adeniran is an accomplished Product and Growth Marketing Manager with a decade of experience driving growth for B2B and B2C technology companies. His expertise lies in developing and executing strategic marketing initiatives that align with business objectives, improve customer acquisition and retention, and increase revenue

​💬About Treford Learner Community (TLC)

​Treford Learner Community is a gathering of professionals around the world looking to meet other like minds and grow together through community engagements physically and virtually.