

City Walk Chats LA 06: Building Brands & Community
Join founders, Sax and Grace, plus a group of cool business-minded people who love supporting cool brands and the founders or operators building them, to walk and talk about business, life, and everything in between while sipping on cold cans of Esspo.
Here's how it works 👀
1️⃣ We meet at 10 AM & start walking at 10:15 AM:
We'll meet at the meeting point in Palisades Park,good-for-you Santa Monica.
Grace will be sampling her newly launched fragrance brand and we'll have cold cans of Esspo, espresso + soda, to sip on.
You'll pair up with another guest to walk + talk your way around using conversation prompts that cultivate connection and open up a narrative around brand building.
Then we'll swap partners so you get multiple perspectives.
We'll end back where we started to hang out.
2️⃣ You'll leave with:
New connections - friends and collaborators in your city
An inspired outlook on beauty and brand building
New product recommendations and brand discoveries
Meet Your Hosts
Sax is the Founder of Creating Forward Studio, and is a CMO, Advisor and Mentor for beauty wellness and lifestyle businesses.
Sax, has helped build brands from the ground up to multi-million dollar revenue for the last 20 years as a founder, freelancer, and CMO, with clients ranging from consumer products, to physical health and wellness studios, to doctors, coaches and practitioners building a brand and product offering.
Creating Forward clients, leverage Sax's CMO perspective, and signature frameworks to build a brand that clicks, sticks, connects and converts. She inspires founders to take imperfect action toward their vision, stepping into what she calls IFGT (I Fu@king Got This) confidence.
Grace Howland, is the founder of Evoquer.
Grace spent her career in investment banking and private equity prior to founding ÉVOQUER. Having spent years diligencing hundreds of companies for potential investment, as well as owning and selling multiple portfolio companies, she was able to understand the mechanics of the operating and investing world.
To this day, she still offers financial consulting for entrepreneurs and private equity firms - from helping raise small amounts of capital to diligencing $100m+ deals.
Scent is the most powerful tool we have to preserve our memories. Everyone has experienced a scent memory before, and ÉVOQUER was born from the desire to intentionally create them. Her clean fragrances are meant to capture an experience or a chapter in your life and her Time Capsules - candles and room sprays in the same scent - allow you to travel back in time to the memories, emotions, and stories from that past era whenever you choose.
Founders of Esspo.
Philippe von Borries, Co-founder and former CEO of Refinery29, Justin Stefano, Co-founder of Refinery29, and Katharine Leitch, Former Red Ventures executive
Esspo, is a ready-to-drink espresso + soda, AKA, your new afternoon upgrade. It sips like soda, caffeinates like cold brew, and hits that just-right balance of fizz, flavor, and feel-good energy. Light. Crisp. Not too sweet. The kind of boost that turns “ugh” into “Let’s do this!”. Esspo is sold at Whole Foods and was born in Brooklyn.
Important note:
By attending, you're agreeing to be a part of this experience, which may or may not include pieces of content shared on social media for marketing purposes. You’re participating at your own discretion and agree to move within your comfort level.