Crisis doesn’t create partnerships. Crisis reveals them

​“Crisis doesn’t create partnerships. Crisis reveals them.”

​This Saturday, 17 October at 11:00, SEE Community will bring retailers and suppliers together for a practical discussion on one of the most important questions in FMCG:

​What differentiates partnerships that become stronger under pressure from those that become purely transactional?

​Over the past five years, retailer–supplier relationships have been tested again and again — by COVID-19, demand spikes and shortages, inflation, difficult price negotiations, freight and logistics disruptions, rapid omnichannel growth and new regional uncertainty.

​At our next session, we will look at these challenges from both retailer and supplier perspectives and discuss:

​🤝 What really builds trust before a crisis happens
💬 How transparent should partners be when things go wrong?
💰 What separates productive price negotiations from destructive ones?
📦 How should supply be allocated when there isn’t enough product?
🔄 What makes collaboration genuinely strategic rather than transactional?
🚨 And most importantly: what should retailers and suppliers do now to be better prepared for the next disruption?

​The session will be built around real experiences, specific examples and different points of view — not polished corporate answers.

​Looking forward to another open and practical SEE Community discussion.