The Deal Room: Virtual Sports Marketing Workshop With Key Frager

​The Deal Room: Virtual Sports Marketing Workshop is a live, interactive experience designed for aspiring professionals looking to break into the sports industry — specifically across marketing, partnerships, and athlete branding.

​You’ll learn directly from a Brand Talent Manager actively working with pro athletes and major brands, getting an inside look at how deals are sourced, structured, and executed.

​In this workshop, we’ll cover:
• How the sports marketing industry actually works (beyond what you see online)
• Building a personal brand that attracts real opportunities
• How to identify and pitch brand partnerships
• What athletes and brands are really looking for
• How to create value even if you’re just getting started

​You’ll also get hands-on experience through a live deal simulation, where you’ll think like a brand talent manager and practice putting together real partnership ideas.

​Whether you’re coming from sports medicine, business, or starting from scratch — this workshop will give you clarity, direction, and most importantly, actionable steps to start building your lane in the industry.

​If you’ve been trying to figure out how to break in — this is where you start.