What Now: Performance Marketing in the AI Era

​ONLINE MEETING

​This is about scaling growth with AI-driven ad tech.  How have new AI features in Google Ads, Meta Ads, TikTok, and other platforms changed the game? What should you know? What should you do next?

​NOTE: This is a curated discussion exclusively for brand-side, in-house digital leaders (including people between such jobs) and consultants with 5+ years in-house experience. In other words, this event is for Digital Strategy Exchange (DSX) members and member prospects.

​Individual memberships start at $100/year. To apply, visit https://www.digitalstrategyexchange.com/

​SPEAKERS

​Brandon Elston - Paid Media Manager @ Revel Interactive

​Brandon has focused on effective paid media strategy for 7 years on the agency side for a variety of clients. DSX Founder Steve Gehlen has been a client of Brandon's in the past and found him to be a significantly effective paid media strategist.

​Brandon Randash - Digital Marketing Manager @ Revel Interactive

​Brandon's focus is on paid social marketing platforms. He has also led paid social on the brand side at DISH Network and Sling TV.

​FACILITATOR

​Steve Gehlen

​Steve, the founder of the Digital Strategy Exchange (DSX), has 25+ years as a brand-side/in-house digital executive (Nike, Icebreaker Clothing, Pendleton, Hollywood Video, OHSU, Cambia Health Solutions, Brandlive, Coastal, and Wilco). He knows in-house digital leadership challenges firsthand.

​Steve founded and managed a similar organization from 2004 – 2009 called the Internet Strategy Forum, which grew to a national membership of over 1,600 in-house digital executives, with chapters in 7 cities and a Board of Directors from Disney, Visa, Intel, IBM, Oregon Health & Sciences University, NBC/Universal, and others, plus monthly chapter meetings and an annual Summit conference.