Building a K-Beauty Brand | Founder Talk with Hana Lee

​What does it take to build a beauty brand in Seoul — and take it global?

​Join Hana Lee, Founder & CEO of Melixir, for an intimate founder talk in Brooklyn about building Korea’s original vegan skincare brand from the ground up.

​Founded in Seoul in 2018, Melixir has grown from an independent startup into a global K-beauty brand, building a cult following around products like its Vegan Lip Butter, with more than 10,000 five-star reviews on Amazon.

​Hana will share the real journey behind Melixir — from spotting an opportunity before vegan beauty became mainstream in Korea to creating hero products, entering the U.S. market, navigating retail expansion(Olive Young, Sephora, Target), and building a Korean brand for a global audience.

​We’ll talk about: • Building a differentiated brand in a crowded beauty market • Taking a Korean consumer brand into the U.S. • Finding product-market fit and creating hero products • Lessons, mistakes, and decisions from seven years of building Melixir • What’s next for K-beauty — and Melixir

​Whether you’re a founder, investor, beauty industry professional, or simply curious about how brands go from an idea to the global shelf, come join the conversation.

​🎤 Founder Talks: August 13(Thu) 3 PM, 2nd floor (20 minutes)
📅 Pop-up: August 12(Wed) & 13(Thu) 11 AM – 6 PM
✨ Meet Hana throughout the day
📍 HAUS OF K — 345 Adams St, Brooklyn, NY

​Come meet Hana, hear the story behind Melixir, and experience the brand in person at our Brooklyn pop-up.

​🎁 Bonus: The first 100 guests on August 12 will receive a complimentary Melixir gift bag, while supplies last.