Your Creative Work, Rewired for Good
Move beyond profit extraction to marketing that restores people and the planet. And all without needing to quit your day job.
Let’s be honest: marketing has a pollution problem, not just in carbon footprints, but in the pollution of overconsumption, waste, and aggressive messaging designed to exploit people’s desires and dreams.
Many of us seek a deeper meaning and purpose to our work. And sometimes our creative work can feel icky, disconnected from our values, and disruptive to what we care about most.
You don't need a career pivot or a non-profit job to feel more connected, happy, and fulfilled at work.
This interactive workshop will help you outline your purpose and navigate a pathway to deeper meaning at work. It will help you take your real-work activities and reframe them through a people-planet-first lens.
If you’ve always wanted to discover how purpose can live in your daily work, let’s explore the how-to in this workshop.
What We’ll Cover
What is purpose-driven marketing? It’s not just anti-greenwashing or signing a pledge. It's adding three core checks to your work: Planetary, People, and Authenticity alignment.
Define your pollution audit through a collaborative exercise mapping where our daily work contributes to environmental, informational, or social pollution—and how to fix it.
Work in small peer breakout groups to solve realistic agency/brand pressures: growth-at-all-costs campaigns, overconsumption models, and greenwash demands.
Leave with a personal purpose statement with a clear, realistic behavioural commitment for your specific role.
🔗 Reserve your spot!
About the hosts
Megan Thudium | Founder, Content For Good
Megan is the force behind Content For Good, an NGO on a mission to foster a culture of responsibility that ends global waste pollution by upskilling cultural influencers into change agents for good.
She brings over a decade of experience in marketing and climate communication, and six years running a successful marketing agency in Berlin.
About Content For Good
Content For Good is an education and media hub that upskills cultural influencers into change agents for good through resources, programs, tools, and events.