Content Marketing Analytics: A Crash-Course on Tracking, Measurement, & Attribution with GA4 w/ Brie E Anderson

​What was the ROI of your last content marketing campaign?

​No idea?

​No problem.

​Because in this Live Workshop, Brie E Anderson, Owner of BEAST Analytics, is giving us a crash-course on tracking, measuring, attributing your content marketing efforts.

​And the best bit? She'll be walking us through how to do it all in GA4.

​Learn how to use GA4 to measure the exact impact your content marketing strategy is having on the business's bottom line – and quickly pinpoint areas for improvement.

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​Here's what she's going to cover

• ​Content goals: Defining what success means

• ​Content marketing metrics: Which numbers matter, which ones don't, and where to find them in GA4?

• ​Content marketing attribution: Understanding the value and impact of your work on the business

• ​Content marketing reporting: Using Google Analytics to understand your content

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​About Brie

​Brie E Anderson is an Analytical Nerd with a soft spot for strategy. She's spent the last 10 years helping businesses of all sizes execute data-driven strategies to increase ROI.

​Today Brie runs BEAST Analytics, a digital marketing analytics consultancy, and contributes to leading industry publications such as Moz and Search Engine Journal.