The Butterfly Conversations | The Ideas that Built GO DESi

​India's packaged food shelves tell one story: global formats, global flavours, global shelf language. But the sweets and snacks most Indians grew up on rarely came from a shelf. They came on a newspaper from a roadside stall, in a paper cone at a fair, or from a jar in their grandmother's kitchen.

​Join us for a conversation with Vinay Kothari and Raksha Kothari, the founders of GO DESi, along with Pratibha, who runs three self-help groups that make GO DESi's products. Together they will trace the ideas that built the brand from both ends: the shelf and the workshop floor. Expect first-hand insight into how memory becomes a product, what it takes to build a national brand rooted in familiar flavours, and the people behind both.