Fortune x Semrush Poolside Breakfast Panel: AI as Gatekeeper and the New Rules of Brand Visibility

​Semrush Villa — Poolside, Cannes, France

​Invite Only · First come first served

​An editorially led Fortune x Semrush conversation hosted by Kamal Ahmed, Executive Editorial Director, UK & Europe at Fortune, exploring what happens when AI becomes your most important customer as LLMs increasingly decide which brands humans consider.

​What we’ll cover:

• ​How AI is reshaping the way brands are discovered, trusted, and chosen

• ​Which brands will survive when consumers stop browsing

• ​How brands retain distinctiveness when AI compresses choice

• ​How companies avoid becoming invisible to AI systems

• ​How CMOs should rethink media investment if discovery is fragmented

• ​The death of the customer journey and the traditional funnel

• ​Whether trust becomes more valuable than reach

​Who's in the room: CMOs and senior marketing leaders, including Reddit Chief Communications Officer Adam Collins, HP Solutions SVP Carmen True, and Semrush CMO / Adobe VP Marketing Andrew Warden.

​The Semrush Villa is an invite-only space above the Croisette. Spaces for this session are extremely limited.