THE FOUNDER'S STORY WORKSHOP | Discover & Film the Story Customers Trust
Most businesses pay for attention.
The good ones earn trust.
In this one-day workshop, brand storyteller Jim Thompson will help you uncover, shape, and begin filming the origin story behind your business — the story that helps founder-led businesses build the trust required to earn real business conversations.
Designed for: Consultants, advisors, agencies, professional service firms, founder-led or referral-based businesses.
YOU'LL LEARN:
Why founders don't tell their story
How to build trust before the meeting
How to uncover and shape your story
Why you DON'T need to be great on camera
Examples of founder stories that work
5 ways your founder video earns trust
YOU'LL RECEIVE:
Founder Story Framework
Guided story and video prompts
On-camera coaching and guidance
Your first founder-story video asset
Networking with fellow attendees
Lunch and beverages included
LOCATION:
Conveniently hosted at Rutgers University’s Inn and Conference Center. Free parking included.
CAPACITY:
To keep the workshop interactive and personalized, attendance is intentionally limited. Once sold out, a wait list will open.
Jim Thompson spent more than two decades building audiences for Billboard Magazine, The Hollywood Reporter, Fox Interactive and Gary Vaynerchuk’s team at VaynerMedia. He now works with founder-led businesses to create story-driven video content that helps customers understand who they are, and why that matters to them.