The Job Board is Dead. Long Live AI Search.

​Candidate behaviour has changed. Join us to find out why you need to look at Answer Engine Optimisation for your Career Site.

​Recent research, including Indeed's 2025 GenAI study, puts the figure at 70%+ of job seekers now using AI to research companies, find roles, and draft applications. Some surveys put it closer to 80%.

​They're not scrolling job boards anymore. They're asking ChatGPT, Perplexity, Google AI Overviews, and other AI tools for the best jobs near them and the best employers for them. AI decides what to show and where it looks first is your website.

​With traditional SEO, a weak site still shows up on page 3. With AI answer engines, there's no page 3. The model either cites you or it doesn't. You don't rank lower. You disappear.

​Which means you can have the best EVP, the best culture, the best story in your industry, and if your site isn't machine-readable, none of it reaches the candidate. Effort and reality diverge. That's the trap.

​This is where AEO (Answer Engine Optimisation) matters.

​Here's the good news: AI rewards structure and content quality over budget size. That's a genuine opening for smaller and mid-sized employers who've spent years priced out of the SEO race against big-brand career sites. For the first time, being well-built can beat being well-funded.

​This webinar is about the shift that's already happening, why smaller and mid-sized employers can actually win in this new world, and exactly what to do about it.

​What's In It for HR and TA Teams

​The honest problem: most career sites were built for a world where candidates went looking. Now AI does the looking for them, and it rewards structure, clarity, and content quality over budget size. That levels the playing field in ways it never has before.

​What attendees will leave with:

• ​A clear understanding of how AI search (not just Google) discovers and surfaces jobs and employers

• ​The specific content and technical signals that make a career site AI-readable

• ​A practical checklist to audit their current site

• ​Confidence that this is achievable - even without a big budget or a dedicated marketing team

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​Commitment matters.

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​Think Tanks work because people don't just register. They turn up, contribute, ask questions and bring their experience into the room. A small ticket price helps create a room full of people who genuinely want to be part of the conversation.

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​Because we're not here to create more HR content for you to consume.

​We're here to make HR easier, together.

​And when HR has more capacity, confidence and capability, we can do more than respond to work.

​We can help shape it.

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​A few practical things

​Recording
This Think Tank will be recorded. We will not email out the recording, you need to be online. However our recordings will be available to our humaneer members in the community. The link to join is below.

​Privacy
By registering for this Think Tank, you agree that your registration details will be shared with our event partner. Your information will be handled in accordance with applicable privacy legislation and used only in connection with this event and related communications.

​Our Humaneer HR community is free to join here: https://www.member.humaneer.app/share/tGVajOzNbNDWIXxk?utm_source=manual