The Convert Method Messaging Intensive
The Convert Method Messaging Intensive
Bring your hardest messaging question. Leave with the words to move forward.
Monday, September 14 · 1:00–2:30 PM EDT · Live on Zoom
$250 per person · Limited to 6 participants
A private, small-group working session where you’ll apply the Convert Method to a real message and receive personalized guidance from communication strategist Jourdan Saunders.
Bring one message people struggle to understand. Jourdan will help you identify where they are getting lost, translate the language, and develop two clearer versions:
One for the people you serve
One for the people who buy, fund, approve, or support your work
Bring a Real Messaging Challenge
Your message can come from a:
· Product · Program ·Presentation ·Service · Impact Story
You may be trying to answer a question like:
How do I explain what we do without oversimplifying it?
How do I communicate our value to both users and decision-makers?
How can we make our technical language easier to understand?
Why do people seem interested but fail to take the next step?
Why does our message make sense internally but confuse everyone else?
Bring the message and the question that has been keeping you stuck.
What Happens During the Intensive
Jourdan will guide you through the Convert Method and help you apply it to your specific messaging challenge.
You will:
Identify the language causing people to stop and translate
Turn complex “Red Words” into clearer “Green Words”
separate what the people you serve need to hear from what decision-makers need to know
Receive personalized feedback on your message
Ask your specific messaging questions
Build two message drafts you can continue using and refining
Your Team Understands the Language. Your Audience May Not.
The language may be accurate, but if your audience has to stop and translate it, they may miss its value.
The goal is to make its value easier to understand.
Your Investment Includes
Live 90-minute small-group intensive
Advance submission of one message and messaging question
Direct guidance from Jourdan
Red Word → Green Word exercise
Two-Audience Map
Convert Method Message-Building Guide
Two usable message drafts
Live questions and personalized feedback
Recording available for you to reference later
This Intensive Is for You If…
You know your work creates value, but struggle to explain it simply.
You want feedback on your actual message.
You need clearer language for marketing, funding, sales, partnerships, presentations, or AI tools.
Your marketing describes what you do without clearly communicating what changes.
Led by Jourdan Saunders
Jourdan Saunders is a Conversion Strategist with more than 15 years of expertise in how people understand information, make decisions, and take action. She has advised more than 300 organizations, supported over $20 million in client funding outcomes, and built a professional community of more than 40,000 people across healthcare and related industries. Through The Resource Key, Jourdan turns valuable but complex work into messages people can understand, trust, support, and act on. Your organization should not lose the right customer, funder, partner, or community member simply because its value was difficult to explain.
Reserve Your Seat
Live 90-minute private small-group intensive
$250 per participant · Only 6 seats available
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