The Convert Method Messaging Workshop
The Convert Method Messaging Workshop
Stop Making Your Audience Translate.
If your team uses words your audience has to stop and figure out, you may be losing attention before your marketing even has a chance to work.
In 90 minutes, turn one real product, program, service, offer, or impact story into two clear messages you can actually use.
One for the people you serve
One for the people who buy, fund, approve, or support
Live virtual workshop with Jourdan Saunders · 90 minutes · $250 USD
Your Team Understands the Language. Your Audience May Not.
Your company may know exactly what words like these mean. Your audience may not and when they have to stop and translate your message, something breaks.
Your team may know exactly what words like:
AI agents. CRM. Interoperability. Patient engagement. Accessibility. Digital transformation.
When people have to stop and translate your message:
They hesitate.
They ask more questions.
They delay the decision.
They move on.
I call these Red Words 🔴
Words that make your audience stop, interpret, or figure out what you mean before they can keep reading.
🔴 AI Agent → 🟢 Handles repetitive work for you
🔴 CRM → 🟢 Know who needs a follow-up
Green Words 🟢 make your audience go because they don't have to stop, interpret, or figure out what you mean before they can keep reading.
The goal is not to make your work sound less sophisticated.
It is to make your value easier to understand.
Bring One Real Thing
You are not coming to listen to a lecture. You are coming to build the message. We'll work on your real example during the session.
Product
Program
Service
Offer
Initiative
Impact Story
Piece of Messaging
Bring one real thing your audience struggles to understand. We'll use it to build both messages.
Two Audiences. One Story.
Because those two audiences are often making completely different decisions and they need to hear different things to say yes.
Message 1 — For the People You Serve
What is this?
Why does it matter to me?
What changes because of it?
Message 2 — For the People Who Decide
Why should we care?
What is the proof?
Why should we act?
You will leave with finished language, not notes, not a template you have to figure out later, not another 40-slide training.
Everything Included.
Your $250 covers the live session and everything you leave with.
🎥 Full Workshop Recording
Rewatch the 90-minute session and revisit the examples, exercises, and message-building process anytime.
🔴🟢 Red Word → Green Word Exercise
Identify the jargon, technical language, and abstract wording making your audience work too hard to understand you.
🗺️ Two-Audience Map
Separate what the people you serve need to understand from what buyers, funders, partners, and decision-makers need to believe.
✍️ Live Message-Building Exercise
Work on something from your actual business during the session, not a hypothetical example.
📘 Convert Method Message-Building Guide
Use the process again after the workshop for future messaging, content, sales conversations, presentations, partnerships, and funding.
✅ Two Clear Messages You Can Use
One message for the people you serve. One message for the people who decide. Built on your real work, done before you leave the session.
This is not just a training you watch. You leave with the recording, the framework, the guide, and messaging built around your actual work.
We'll Work Through
🔴 Red Words — Find the language slowing understanding down.
🟢 Green Words — Translate it into language people immediately understand.
🎬 Green Scenes — Move beyond explaining what something is and show what it actually means in someone's life or work.
🙋 The People You Serve — Clarify value from the perspective of the person experiencing it.
🏢 The People Who Decide — Translate that value into proof, outcomes, risk reduction, or the reason someone needs to approve it.
Take the Framework Into Everything
The clarity you build in this workshop carries into every channel, every conversation, every campaign.
Websites · Sales Conversations · LinkedIn & Social · Funding Pitches · Partnerships · Presentations · Reports · Product Messaging · Thought Leadership · AI Prompts
Clarity Before Amplification.
You can create more content. Post more often. Run more campaigns. Use AI to generate more versions.
"But if people still have to figure out what you mean, you are simply putting unclear messaging in front of more people."
The Convert Method helps you find where understanding breaks first. Then we make it clear.
Led by Jourdan Saunders
Jourdan Saunders
Communication Strategist · Founder, The Resource Key
Jourdan has helped 300+ organizations clarify how they communicate their work, from startups to nonprofits to enterprise teams. The Convert Method Messaging is the framework she built from that work.
Live 90-Minute Virtual Workshop
Bring one real message. Leave with two you can use.
$250 USD: One-time investment · Includes recording + all materials
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