The Convert Method Messaging Intensive
The Convert Method Messaging Intensive
Bring your hardest messaging question. Leave with the words to move forward.
Monday, September 14 · 1:00–2:30 PM EDT · Live on Zoom
$250 per person · Limited to 6 participants
This is not a webinar or a large-group workshop.
It is a private, small-group working session where you’ll apply the Convert Method to a real message and receive personalized guidance from communication strategist Jourdan Saunders.
Bring one message people struggle to understand. Jourdan will help you identify where they are getting lost, translate the language, and develop two clearer versions:
One for the people you serve
One for the people who buy, fund, approve, or support your work
Every participant will have an opportunity to work directly with Jourdan on their message.
Bring a Real Messaging Challenge
Your message can come from a:
Website · Product · Program · Service · Offer · Funding Pitch · Presentation · Impact Story
You may be trying to answer a question like:
How do I explain what we do without oversimplifying it?
Why do people seem interested but fail to take the next step?
How do I communicate our value to both users and decision-makers?
What should I say when a buyer, funder, or partner asks what changed?
How can we make our technical language easier to understand?
Why does our message make sense internally but confuse everyone else?
You do not need to arrive with the answer.
Bring the message and the question that has been keeping you stuck.
What Happens During the Intensive
Jourdan will guide you through the Convert Method and help you apply it to your specific messaging challenge.
You will:
Identify the language causing people to stop and translate
Turn complex “Red Words” into clearer “Green Words”
separate what the people you serve need to hear from what decision-makers need to know
Receive personalized feedback on your message
Ask your specific messaging questions
Build two message drafts you can continue using and refining
Because the session is limited to six participants, everyone will receive direct guidance.
Your Team Understands the Language. Your Audience May Not.
Your organization may use words like:
AI agents. CRM. Interoperability. Patient engagement. Digital transformation.
The language may be accurate, but if your audience has to stop and translate it, they may miss its value.
Jourdan calls these Red Words 🔴.
Green Words 🟢 make the value easier to recognize:
🔴 AI agents
🟢 Handles repetitive work for your team
🔴 CRM
🟢 Helps you know who needs a follow-up
The goal is not to make your work sound less sophisticated.
The goal is to make its value easier to understand.
One Message Rarely Works for Both Audiences
The people you serve want to know:
How will this help me?
The person making the decision may need to know:
What will this improve, reduce, prevent, or make possible?
For example:
Original message:
We use AI agents to improve administrative workflows.
For the people using it:
Spend less time completing repetitive administrative tasks.
For the person deciding:
Reduce the staff time spent on repeatable administrative work without adding headcount.
Same solution. Two audiences. Two different decisions.
What Your Ticket Includes
Live 90-minute small-group intensive
Advance submission of one message and messaging question
Direct guidance from Jourdan
Red Word → Green Word exercise
Two-Audience Map
Convert Method Message-Building Guide
Two usable message drafts
Live questions and personalized feedback
This session will not be recorded so participants can discuss their messaging challenges candidly.
This Intensive Is for You If…
People frequently ask what your product, program, or service actually does.
You know your work creates value, but struggle to explain it simply.
The people you serve understand the benefit, but decision-makers need stronger proof.
Your marketing describes what you do without clearly communicating what changes.
You need clearer language for marketing, funding, sales, partnerships, presentations, or AI tools.
You want expert feedback on your actual message—not another collection of general messaging tips.
This experience is especially relevant for people working across healthcare, aging, disability, and accessibility.
Led by Jourdan Saunders
Jourdan Saunders, MS, CCC-SLP
Communication Strategist and Founder of The Resource Key
Jourdan has spent more than 15 years studying how people understand, process, and act on information.
She has helped more than 300 organizations clarify complex ideas across healthcare, accessibility, technology, education, and community impact.
Through the Convert Method, she helps teams translate the value people experience into the proof buyers, funders, partners, and organizational leaders need to make a decision.
Bring the Message That Has Been Keeping You Stuck.
Leave with clearer words for the people you serve—and the people who make the decision.
Live 90-minute private small-group intensive
$250 per participant · Only 6 seats available
Reserve your seat and submit the message you want Jourdan’s help making clearer.
By registering you agree to The Resource Key's Terms .and Agreement