MERCH TALKS - at User Experience

​A short panel at USER EXPERIENCE · Thursday, Oct 22 · San Francisco

​Good merch is a memory tool. It’s how a brand says who it is and what it values — something people want to own, not a billboard, not a funnel. Most founders still get this wrong, which is why so much of it ends up in a drawer.

​Join Mike Swartz (Material Album) and Joher Khan (PLUMSODA) for a quick, candid conversation on the evolution of merch and what separates the stuff people actually want from swag for its own sake: brand strategy and point of view, why tech companies need merch to express what a screen can’t, sourcing and making things well, and a few stories from the field.

​Short talk, open discussion, then hang out in the gallery. Come with your own merch talks and meet others making cool stuff.

​USER EXPERIENCE gallery is presented by Forerunner Ventures, with First Citizens Innovation Bank and Lowenstein Sandler.