

GTM from first principles: What’s working as we head into 2027
As we head into 2027, there’s no shortage of go-to-market tools or AI hype promising instant revenue & results. But at the same time, generating revenue in B2B feels as hard as it’s ever been, if not harder.
So what are the most effective GTM levers to pull to generate revenue in the year ahead?
The revenue teams pulling ahead aren't chasing tactics. They're going back to basics, and rethinking the fundamentals of go-to-market in ways that weren't possible before.
Join us for a morning with revenue leaders from across the industry, exploring what's actually changing in B2B go-to-market - and what the best teams are doing about it.
Speakers
Harrison Rose, Co-founder of Paddle and CEO of Goodfit
Jorge Bestard, VP Sales EMEA, Harvey
Moderated by Daniel Hyde, Executive Chair, Erevena
Agenda
🕐 08:30 – 08:45 — Arrival & light refreshments
🕐 08:45 – 09:30 — Panel discussion + Q&A
🕐 09:45 – 10:30 — Map your market: The foundation for all go-to-market decisions
Limited Capacity. Attendance by approval only.
Who This Is For
Revenue leaders at B2B companies.
Details
📅 Thursday, November 26th
🕐 8.30 am
📍 In-Person
Hosted By
Erevena, Dawn Capital and Goodfit
By registering to this event you agree to Dawn's T&Cs here.