What makes packagingwork harder for brands

​Your packaging is your most underrated sales asset.

​It works 24/7 amd and yet most brands never truly test whether it's actually doing its job.

​At Toluna, we had the privilege of working with hundreds of FMCG and retail clients on exactly this .

​I'll be speaking on what actually makes packaging work harder for your brand. Drawing on thousands of pack design studies, I'll be sharing:

​* Why almost half of your pack's power comes down to one thing most brands get wrong

​* What separates truly appealing designs from the ones shoppers walk straight past

​* The hidden risk factor that can make or break a redesign - and how to manage it

​Whether you are in brand, marketing, trade or sales, if packaging touches your world, this one's for you.

​Special guest: Danny Mendonca – Regional Managing Director, Middle East and Africa @ MetrixLab & Toluna /dannymendonca