Who Gets to Speak for Your B2B Brand | Pearmill x Ad Week
We looked at over 500 ads from 20+ B2B companies and paid attention to one thing: who the brand let do the talking.
It was almost always an employee, a founder, or...nobody. Customers and creators barely showed up at all. In consumer that would be strange. In B2B it's the default, and most people we've asked can't quite say why.
So that's dinner. Ten people, one table, one conversation about who's allowed to carry your message and what it costs to keep that list short.
We'll send the study around beforehand so nobody's starting cold.
Hosted by Nima Gardideh of Pearmill.
Tuesday, October 6 · 7:00pm
Hudson Clearwater — 447 Hudson St, West Village
Private room. Dinner and drinks on us.
Only ten seats available, so requests are approved rather than automatic.