BrasilCore: Made of Brasil
BRASILCORE: MADE OF BRASIL
Brazilian identity has become one of the country's most powerful exports. Far beyond geography, Brazilianity has evolved into a form of soft power that shapes consumer behavior, engagement, aesthetics, business models and cultural trends across the world. From global brands and entertainment platforms to football, sustainability and digital influence, Brazil's ability to create connection, relevance and authenticity increasingly translates into economic value.
BrasilCore brings together executives, investors, creators and decision makers to explore how culture becomes business strategy. Through the experiences of leaders from companies such as L'Oréal, Danone, Granado, LEGO, Tatil, JungleBerry and others, the event examines how Brazilian perspectives on creativity, engagement, sustainability and human connection influence global industries and brand-building strategies.
From the business of football and the rise of women's football ahead of the FIFA Women's World Cup 2027, to sustainability, digital engagement, heritage brands and cultural influence, BrasilCore positions Brazil as a creative and economic protagonist. The conversations seek to understand a simple but powerful question: what is it about Brazilianity that global brands, audiences and markets find so valuable?
SPEAKERS
Helen Pedroso – Country Chief of Corporate Responsibility & Human Rights, L'Oréal
Mariana Rodrigues – Global Marketing Director, Plant Based, Danone
Lívia Armani – Global Director, Granado
Guta Tomalskin – CEO, Purple Metrics
Barbara Craveiro – Global Director, Tatil Design
Camilla Carrapatoso – Head of Investor Relations, Capricornio Capital
Viola Jardon – Head of Innovation Programmes, Cambridge Institute for Sustainability Leadership (CISL)
Marcelo Carneiro – Global Marketing Director, LEGO
Bruno Montez-Carpes – MP & Chief Economist, Capricornio Capital
and more...
AGENDA
13:00 – 13:30 | Welcome & Registration
13:30 – 13:40 | Welcome Speech + Video
13:40 – 13:50 | Authority Speech
14:00 – 14:45 | THE BUSINESS OF FOOTBALL: FOOTBALL AS AN ASSET CLASS
14:45 – 15:25 | EMBEDDED SUSTAINABILITY: L'ORÉAL SPEAKS BRAZILIAN
15:25 – 15:45 | Coffee & Pão de Queijo by Cafe Cantares & JungleBerry
15:45 – 16:25 | THE VIRAL EFFECT: OWNING THE ALGORITHM AND DIGITAL ENGAGEMENT
16:25 – 17:05 | BUILDING GLOBAL ICONS: YES WE HAVE BANANAS & THE GRANADO HERITAGE
17:05 – 17:20 | Açaí Time by JungleBerry
17:20 – 18:10 | MADE OF BRASIL: THE CULTURE SUPER‑POWER
BRASILCORE: MADE OF BRASIL is part of Brazil Investment Week of Brazil Investment Week.
ABOUT BRAZIL INVESTMENT WEEK
Brazil Investment Week is the global CEO conference focused on Brazil, with editions in London, Dubai, and Shanghai & Hong Kong.
Held across multiple venues throughout the week, the conference connects global capital with opportunities in strategic industries — both where Brazil plays a key role and where the BRICS and high-growth economies are reshaping global markets.