How Lucy Werner grew the Hype Yourself newsletter to 12k+ readers
Lucy Werner launched Hype Yourself in 2022. Since then, she's grown to 12k+ readers and 350+ paid subscribers, she's hosted writing retreats in France and she's built a community of self-employed creatives, freelancers and entrepreneurs HYPING THEMSELVES THE FUCK UP.
Lucy's joining us for an interactive Q&A on how she grew her newsletter. You'll hear about her background in PR and some of the cool techniques she uses when she gets earned media opportunities. I'll be quizzing her on her best recs for you to get your newsletter past the escape velocity of the first 1k, 5k or 10k readers.
Learn more about Lucy at hypeyourself.com
Who should attend this session
Creative entrepreneurs
Freelancers and self-employed people
Anyone growing a newsletter
This event is hosted by Lex Roman of Revenue Rulebreaker
Lex Roman (they/them) is an indie publisher and subscription marketer with over 270 paid subscribers and $20k in sponsorship revenue booked in 2025. They're the creator of Revenue Rulebreaker and The Paid Newsletter Playbook.
Lex is building their media business and bringing you along for the ride. This session is one resource of many. Also check out the YouTube Channel, their blog and follow Lex on LinkedIn.
Get their free newsletter at RevenueRulebreaker.com