​Thursday Think Tank with Your 2026 ALC - WIRED Week 3 - R - Reviews & Reputation

​ALC Members: Donnie Fields, Meredith Lannert, Ben Morgridge, Kim Moustis & Francisco Rios

​This August & September, KWEX Thursday Think Tank presents WIRED, our weekly program to help YOU build Better Businesses and Better Lives!

​You built it, now let's WIRE it!

​W.I.R.E.D.

​Week 1 - W - Web Presence (8/13)

​Week 2 - I - Identity Consistency (8/20)

​Week 3 - R - Reviews & Reputation (8/27)

​Week 4 - E - Engagement (9/3)

​Week 5 - D - Data & Tracking (9/10)

​​Week 3 - Reviews & Reputation

​A review is a referral that never stops working.

​Key Concepts

• ​Reviews Are the New Referral: A word-of-mouth referral reaches one person. A review reaches everyone who searches your name, indefinitely.

• ​Velocity Matters: AI systems weigh recency — Five reviews from this quarter outweigh fifty from three years ago.

• ​Respond to Everything: A thoughtful response to any review, good or tough, proves to every future reader that you're present and professional.

​This Week's WIRED Action

​Ask one past client for a review today, and respond to your most recent one.

​When: Every Thursday at 1-2:30pm (Upon return from Kollaborate with Kathy touring)

​Where: KW Experience Upstairs Dining Lounge

​*Don't forget to invite your favorite agents from other brokerages!