Finding Your Moat — Can a Competitor Copy Your Business?
If a well-funded competitor copied your product tomorrow, what would stop your customers from leaving?
Your product isn’t your moat. Your features probably aren’t either.
In this hands-on strategy session with Leonard Porcano, you’ll pressure-test your own business, identify what makes it genuinely difficult to compete with, and start building a stronger competitive advantage around it.
This isn’t a session about learning the theory of competitive moats. You’ll work on yours.
The Competitor Test
Imagine a competitor launches tomorrow with:
💰 More funding
👥 A bigger team
📣 A larger marketing budget
⚡ Your best features copied
💸 A lower price
Why would customers still choose you?
If the answer isn’t obvious, that’s what we’re going to work on.
What happens in the room
🔎 1. Identify Your Current Moat
Map the advantages you already have across the six major types of competitive moats — and separate genuine defensibility from things competitors can easily copy.
⚔️ 2. Attack Your Own Business
Look at your company through a competitor’s eyes. Where are you vulnerable? What could they replicate? Where could they take customers from you?
🧱 3. Choose the Moat You Should Build
Identify which competitive advantages make the most sense for your business model, market and stage.
🔗 4. Stack Your Moats
Explore how multiple advantages can reinforce each other and make your business increasingly difficult to compete with as it grows.
🔮 5. Future-Proof It
Pressure-test your advantage against changes in technology, customer behaviour and your market.
What to bring
Come prepared to answer:
Who are your 2–3 biggest competitors?
Why do customers currently choose you?
What do you have that would be difficult for a competitor to replicate?
What worries you most about competitors entering your market?
You’ll leave with
By the end of the session, you’ll have:
A clear assessment of how defensible your business is today
Your biggest competitive vulnerabilities identified
The moat(s) you already have — if any
The 1–2 moats you should focus on building next
Specific actions to strengthen your competitive position
A framework for continuously reassessing your moat as your company grows
The goal is simple: leave knowing exactly what could make your business harder to copy, harder to replace, and harder to compete with.
About Leonard Porcano
Leonard is a seasoned entrepreneur and innovation leader with over two decades of experience building and scaling businesses across multiple industries.
As Venture Partner and Head of Technology at Tenney 10 / American Family Insurance, he developed AI-powered platforms including Leasebot and Clear Door. At Vertex Inc., he led an innovation lab responsible for market-disrupting products across AI, tax categorisation and enterprise supply-chain optimisation.
He has also launched and exited businesses globally, quadrupled revenues at Plus Three through digital innovation, and led major digital transformations at Novisi and AA Media Group.
Leonard combines strategic thinking with hands-on execution to help founders build companies designed to last.