How to Get Clients on LinkedIn. Without Posting or Cold Outreach
You don't need to post more to get clients on LinkedIn.
There's another way — and for most purpose-driven founders, consultants and independents, it's the way that actually works.
If you've been in business a while, you already know: your best clients didn't come from a post going viral. They came from people who knew your work, trusted you, and were in conversation with you when the timing was right.
That's how business has always worked. LinkedIn hasn't changed that, it's just made it harder to see.
Most people feel stuck with LinkedIn. They know it can bring opportunities. But it also feels:
Noisy
Performative
Time-consuming
Disconnected from how they actually want to work
So the standard advice becomes "post more" and "be more visible." And for a lot of people, something in the body closes when they hear it.
A more natural approach
This session is about using LinkedIn the way business has always worked: through conversations, trust, and consistent relationships.
Not through constant posting. Not through cold outreach. Through a structured, intentional way of staying in touch so the right opportunities don't fall through the cracks.
You'll hear from a few different voices, not just one. Because there isn't one silver bullet here — different people work in different ways, and each perspective is worth something.
What we'll cover
Who to focus on — how to identify the people in your existing network who actually matter right now
What to say — how to start or restart conversations in a way that feels natural, not transactional
How to stay consistent — a simple structure for staying in touch without it becoming another thing to manage
What you'll see (not just hear)
Real examples of messages and follow-ups that have actually worked
How different people manage their conversations and relationships inside LinkedIn
Ways to keep outreach personal even when it becomes a regular practice
A behind-the-scenes look at what people are doing well right now, in their own words
What you'll leave with
10–15 specific people in your network to re-engage
A way to reach out that doesn't feel like pitching
A simple structure to stay consistent
Real momentum, and a few opportunities on the other side of it
Who this is for
Purpose-driven founders, solopreneurs, consultants, freelancers and fractional leaders
People who've built real expertise and real track records, and who sell through relationships, not volume
People who want to use LinkedIn for business but don't want to rely on posting
Anyone who values relationships over reach
One more thing
You don't have to love LinkedIn for this to work. This is about using it in a way that fits how you actually build trust and do business.
If LinkedIn has felt unclear, inconsistent or frustrating, this will give you a more grounded way to use it.
Who you'll hear from
Lilli Graf — Founder of IMMA Collective, supporting purpose-driven founders, consultants and independents in building relationship-driven businesses.
Michael Touchton— Co-Founder of Kondo, a tool designed to help you manage conversations and relationships on LinkedIn in a more structured, intentional way.
Ariel Chamberlain — Founder of Octopus Pond Consulting. Helps growing mission-driven teams clean up and reshape their CRM and data systems, so they stop losing information and build stronger relationships.
A note on Kondo (and a gift if you join live)
This session isn't sponsored by Kondo. Michael is here because we've genuinely found that Kondo is what finally made LinkedIn workable — a way to actually manage conversations and stay in touch with people, instead of losing them in the noise.
For a lot of us, LinkedIn has been a pain for years. Kondo is the tool that made it feel human again, and we wanted to share it with people who'd actually use it well.
Everyone who joins live will get 3 months of Kondo free.