Venice | All Hands: Scaling Retail Across Borders, with Vilmar Bliekendaal (My Jewellery)

​My Jewellery has grown to 65 stores across the Netherlands, Belgium, Germany and France since launching in 2011 - and is now targeting 125 stores across Spain, Poland and Italy, backed by new growth capital from Freshstream.

​Vilmar Bliekendaal, CFO/CTO of My Jewellery, has been at the centre of that growth. He'll get into what it actually takes to scale a retail brand across borders: the systems and distribution that have to keep up, how the finance side of funding that growth really works, and what he'd do differently with what he knows now.

​This is a Venice All Hands - Vilmar sharing what's worked (and what hasn't) from inside his own business, not a polished case study. Bring your own expansion questions; we'll open it up for Q&A.

​Wednesday 14th October, 3pm UK. 45 mins on Zoom.