Practical AI for GTM
We're back at Ashton's for the final AI GTM Lab event of 2026!
On December 3rd, 7 GTM operators will each deliver a 10-minute AI GTM Playbook based on a real use case. What they built, how it works, what they learned, and what didn't work.
And we don't want the learning to stop with the talk. Each Playbook comes with a practical Workflow Pack designed to help you test the approach yourself, sent out to all attendees after the event.
Real practitioners. Real workflows. No vendor pitches or “future of AI” panels.
We'll also show how Pitstop is applying AI to sales hiring and coachability, including a live application of our approach.
The talks are followed by an open, audience-led panel with all 7 speakers. No prepared questions. Bring yours.
Then we'll move to drinks, canapés and networking with a room of senior GTM leaders.
Who it's for:
Founders, CROs, VPs of Sales, RevOps, enablement and other GTM leaders who want to understand how AI is actually being applied across GTM. And what is worth testing inside their own teams.
Speakers:
Emmett Kilduff - Pitstop Founder & Chairman
Michael Kalinichenko - Senior AI Sales Leader @ Fin
Shantanu Shekhar - Revops @ Personio
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Richie Choudhary - Pitstop Co CEO
Agenda:
18:00 PM - 18:30 PM
Arrival & Networking
Meet fellow GTM leaders and practitioners over drinks.
18:30 PM - 18:40 PM
Opening: Staying at the Cutting Edge of AI in GTM
Why keeping up with AI has become so difficult, what GTM leaders told us they need, and how AI GTM Lab is designed to help.
18:40 PM - 19:30 PM
AI GTM Lab: 5 Playbook Talks
Five short, practical talks exploring how AI is being applied across GTM today. Real workflows, lessons and ideas you can take back to your team.
19:30 PM - 19:45 PM
Pitstop: Hiring, Roleplay & Continuous Coaching
Pitstop will show how AI can help companies see how someone sells, and how they respond to coaching, before they hire them, including a live application of its approach.
19:45 PM - 20:15 PM
Speaker Panel & Open Q&A
All six speakers come together for an audience-led discussion. No prepared questions — bring yours.
20:15 PM - 22:00 PM
Drinks, Networking & Party
Continue the conversations with the speakers and other senior GTM leaders, enjoy canapes & music for the Pitstop Christmas party!
About Pitstop:
Pitstop is reinventing sales coaching, starting before day one.
Our hiring assessment shows you how a candidate sells, and how they improve when coached, before you make the offer. Same role-specific conversation for every candidate, evidence you can inspect, and a decision that stays with your team. What you learn becomes their coaching plan on day one.
More at takeapitstop.com/solutions/hiring