NAW27 Building The Apprenticeship Brand - Apprenticeship Diversity & Social Mobility Forum

​Join us for a focused hour during National Apprenticeship Week 2027 as the Apprenticeship Diversity & Social Mobility Forum asks a simple but important question: how do we build an apprenticeship brand that people actually trust, want, and talk about? Hosted by ADSMF, this session looks at how apprenticeships are perceived today, who they are reaching, and who is still being left out of the conversation.

​We will explore how a stronger, more inclusive apprenticeship brand can open doors for people from every background, support social mobility, and help employers find talent they might otherwise miss. Expect practical ideas on shaping the story of apprenticeships, challenging outdated assumptions, and making sure the message reaches young people, parents, career changers, and the people who influence their choices.

​Whether you hire apprentices, train them, shape policy, or are considering an apprenticeship yourself, you will leave with fresh perspectives and clear thinking on how skills and opportunity can be reshaped in 2027. Bring your questions, your experience, and your ideas. The more voices in the room, the better the conversation.