24/7: THE QUIZ IDEA LAB (3-Day Immersive Experience)
24/7: THE QUIZ IDEA LAB
High-Intent Buyers. Already Primed. Without You in the Room.
A free three-day working experience for established experts DONE being the only revenue engine—and ready to determine whether the quiz idea they have been circling can move high-intent buyers closer to a YES.
Networking. Pitching. Publishing. Collaborating. Speaking. Following up. Asking for referrals.
Take your foot off the gas...and your flow of prospects stops right along with you.
Don’t mistake all that activity for a system.
YOU are the system.
I know because I audited my own business-development workload.
Even after years of building a successful consulting business, I was spending 16 hours per week—or 832 hours a year—researching opportunities, pitching, preparing materials, attending events, and nurturing the relationships that followed.
These activities can absolutely generate clients. I still use many of them.
But they all share one structural weakness:
They need YOU in order to work.
There is another possibility.
A quiz funnel that runs without you. 24/7.
After struggling to grow my email list beyond 300 people through in-person events, my diagnostic quizzes attracted more than 12,000 cold visitors through organic search.
No personal outreach.
No paid ads.
Those quizzes helped me maintain an email audience of 4,000 subscribers on average, generate paid engagements from prospects who arrived without being chased, and create additional speaking, affiliate, and collaboration opportunities year after year.
This wasn’t passive-income magic or a playful personality quiz left online to perform miracles.
It came from building a mechanism capable of doing something static lead magnets rarely accomplish:
Helping future buyers experience your expertise in relation to themselves.
A strategically built diagnostic quiz can help high-intent buyers recognize an important truth, feel accurately understood, see the depth of your thinking, and begin making their own case for change before you ever speak with them.
That is what 24/7 means.
But a quiz cannot perform that job simply because you built one.
THE IDEA UNDERNEATH IT HAS TO BE STRONG ENOUGH.
You may already believe a quiz could support your business.
You may even have one—or several—possible ideas.
But you still cannot tell which idea deserves to be built.
Will it diagnose something your buyers genuinely need to understand?
Will the result create meaningful recognition or tell them something mildly interesting about themselves?
Does the quiz have a clear job inside your buyer journey?
Can it lead naturally toward your paid work?
Those questions need to be answered before you spend weeks naming outcomes, writing questions, choosing technology, or assembling a funnel around the wrong foundation.
Bring one loose quiz idea to the 24/7 Quiz Idea Lab.
You do not need a title, outcomes, or questions.
You only need a sense of:
Who the quiz is for
What it should help them recognize or decide
What it should ultimately lead toward
Across three days, you will experience a combination of short private training, a live quiz-idea workshop, and an opportunity to receive directional feedback on your recalibrated idea.
TUESDAY, OCTOBER 13
Short videos released privately
WEDNESDAY, OCTOBER 14
Live Quiz Idea Lab on Zoom
THURSDAY, OCTOBER 15
Directional feedback inside our private Telegram group
This is not about finishing your quiz in three days.
It is about determining whether the idea underneath it has earned the build.
By the end of the experience, you will be able to:
✅ Understand the job your quiz needs to perform inside your business—not merely the topic it could cover.
✅ Recognize whether your idea can create buying momentum or ends with an interesting result and nowhere commercially useful to go.
✅ Identify what to keep, what to question, and what must be decided before you invest more time, money, or energy into building it.
Stop circling the idea.
Bring it into the room.
Let’s find out whether it can carry your thinking further than your calendar can—and bring high-intent buyers into your world already primed before you ever enter the room.