From Expertise to Revenue: Winning More Business

​If you're a Fractional professional or small business owner, this session is built for you.

This is a practical session teaching the sales skills that fractional experts in Finance, HR, Marketing, Operations etc now need - led by David Singleton, executive business and leadership coach. /singletonsingleton

​For most of your career, work found you, through reputation, referrals, and departments who did the finding on your behalf. You built deep technical and strategic skill, but you never needed to build the muscle of generating and closing your own opportunities. That's simply a skill you haven't needed until now.

This workshop is about what the fractional leader needs to know. The sale happens when the client sees what they are missing. The skill is looking for work and letting their talent and personality sell itself.

​This interactive session will include:

​• Understand how selling works in a fractional role and how it differs from how their expertise was bought before

​• Run prospect meetings as conversations that find the problem first

​• What's keeping you up at night about the numbers, what have you tried so far?

​• What happens if nothing changes in six months?

​• Compare pricing approaches and what each one tells a client

​• Spot genuine prospects and choose where to spend selling time

​You'll walk away with:

• ​A way to tell a genuine opportunity from a timewaster

• ​How to open and close conversations that convert

• ​Why technical expertise alone isn't a sales strategy

• ​How to keep your focus on the commercials

• ​The mindset shift from doing the work to winning the work

• ​A framework you can apply the next day

​We believe you will get the most of of this session in a small group - classroom setting (capacity 10 people).

​Arrive: 8.30-9am

​Session: 9-11.30am + including Q&A.