

Ready, Set, Shop - a private lunch with TikTok
Ready, Set, Shop
A private lunch with TikTok
Thursday, December 3 · 12:00–3:30 PM · Toronto
Invite only · 30 seats
You’ve been told you need to be on TikTok Shop. What nobody tells you is how to launch without burning your first 30-60 days.
This is a working lunch for founders and leaders who are ready to launch on TikTok Shop, or who are already live and want it to actually move. The TikTok team will be in the room for the whole afternoon, at the table with you, not on a stage you can’t reach.
You’ll leave with three things: a launch plan, a creator and affiliate plan, and a piece of content already filmed.
What the afternoon looks like
Your 15-second pitch, filmed on arrival. A TikTok creator will be set up in a corner of the room to film you pitching your product in 15 seconds. The edited clip lands in your inbox within 48 hours, ready to post.
Before You Go Live. Over lunch, the TikTok team walks through what a strong TikTok Shop launch really takes: setup, the first 30 days, working with creators and affiliates, and the mistakes that quietly kill momentum.
Breakout tables. Then you get to work. Pick two of three small tables led by TikTok:
Shop Setup Clinic: bring your laptop and fix your listings live.
Hook Lab: write and test the hooks for your first three videos.
Creators & Affiliates: how to find, brief and pay creators who will actually post.
The Launch Kit. Before you leave, you’ll get a printed checklist covering your TikTok Shop launch and your creator program, plus a gift to take home.
Who it’s for
Founders and operators of consumer brands who are about to launch on TikTok Shop or are in their first months on it. The room is kept small on purpose so every question gets answered.
Come ready to
Say what you sell in a sentence (we’ll help you make it 15 seconds)
Bring your laptop or phone for the breakouts
Fill in one line before lunch: “By this time next quarter, TikTok Shop will have done ___ for my brand.”
Lunch and drinks are on us.
Hosted by TikTok. Curated by HER In Focus.