I'M THE STORY,BRAND YOUR VALUE
Session 2: Brand Your Value Sat, 29 August · 6:30 PM · ALX Maadi (online and in-person)
Building on Session 1, this session is about turning the story you found into a presence people actually notice — not a generic "personal brand" makeover, but pinning down exactly what you offer, who it's for, and how to say that in words that sound like you across every platform.
This session is led by Abdallah Zidan — Community Development Manager. Abdallah builds systems people can move inside, contribute to, and grow through. His work sits at the intersection of community building, operations, and career-focused programming, with a focus on turning audiences into real communities through structure, belonging, and participation. Connect on LinkedIn
In this session, you'll work through your own positioning — your audience, your proof, and the three content pillars that back it up — and leave with a bio and profile that actually sound like you, edited live across your own platforms.
About I AM THE STORY This session is one part of a bigger four-week ALX community campaign called I AM THE STORY (#IAMTHESTORY_ALX), running from 15 August to 15 September. It's built on a simple belief: before we ask you to create anything, we want to give you something worth creating from.
Across four practical sessions, you'll build the skills to find your story, shape how you present yourself, capture it well, and turn your visibility into real opportunities:
Own Your Story — Sat, 22 Aug Brand Your Value — Sat, 29 Aug Shoot Your Story — Sat, 5 Sep Turn Visibility Into Opportunity — Sat, 12 Sep
You don't need to attend all four — each session alone can give you what you need to produce one valid, publishable story.
How to participate:
Attend a session (or more) — online or in person at ALX Maadi.
Create your story and publish it publicly, in your own words.
That's it — one valid, publicly published story is what makes you an official contributor to the campaign.
What you unlock: a professional headshot, a place on the physical Community Wall — 200 people, 200 stories — and one entry into the Africa-wide GoPro draw.
Location 3 Street 208, Maadi Degla View on Google M